Home BRANDING Explore the World of Logos: Types of Logos

Explore the World of Logos: Types of Logos

by Giniya
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Types of Logos

It’s possible that we are unaware of how ubiquitous logos is in our daily lives. There are logos wherever you look. Every company, including those you purchase goods from, go to, engage with, and use services, has a logo that represents their most significant branding asset.

In the ever-changing realm of branding and marketing, a company’s logo acts as its visual identity. They serve as the brand’s spokesperson, evoking in the public its essence and core principles. It is crucial for a firm to have a great logo in order to create a strong mental association between the emblem and the brand. Thus, the brand would always come to mind when someone saw the logo.

These are a few unfinished logos. Can you identify them?

Nearly all of them should have been familiar to the majority of you. These are the unfinished Levi’s, Skype, Lay’s, and Nestle logos. This is the power of having a strong logo: even if you just see a small portion of it, you will immediately connect the brand’s color, style, or typography. The same way you think of Nike whenever you see a swoosh.

Given the importance of a brand logo in the branding mix, it is imperative for businesses to comprehend the many kinds of logos and their applications. We will explore each of the seven categories of logos in this blog.

Various Logotypes and Their Importance


Wordmarks are a particular kind of logo in which the name of the business is written in a distinctive font. Although it sounds quite basic, this is really more intricate than that. Brands who wish to become globally recognized or have memorable names that are easy to recall should choose this style of logo.

First and foremost, if you are considering a wordmark, you should ascertain whether the brand design and brand personality are compatible. Pick fonts with a rich, sophisticated vibe if your brand’s logo design is highly stylized and polished. It could be necessary to choose bolder typefaces if the logo design is trendy.

Consider the recognizable “Coca-Cola” emblem; the name is everything.

Coca-Cola logo

Image credit: Coca-Cola


Monograms The initials or acronyms of a company’s name are used to create monogram logos. They are simple, direct, and ageless. Brands with complicated names might have their representation made simpler with monograms. Simply writing down a name in its initials makes it easier to say, write, and recall at times when recalling full names might be challenging.

If you want to use a monogram, you can create a bespoke typeface or choose one that expresses the values of your business.

IBM’s monogrammed emblem, which features the company’s initials flawlessly entwined, is a famous example. Furthermore, can you picture referring to NASA as the National Aeronautics and Space Administration each time you want to discuss the agency? The allure of monograms is this. It simplifies things.
Visual Signals

Monogram logos

Image credit: litmusbranding.com

pictorial marks

Often referred to as brand marks, pictorial marks are visual icons, pictures, or symbols that serve as brand representations. Higher recognition rate logos are among the greatest logos made with graphic icons.

Selecting a design that will endure is vitally essential. This is so that you won’t regret it later on as your product line and business expand and you choose a symbol to symbolize your brand. The symbol you choose should be able to communicate with your brand, and the design should be adaptable enough to allow for future adjustments as the brand develops.

Would you like your logo to have a direct connection to your brand, such as “Apple”? Or would you want a logo that embodies the values of your business, such as “Instagram,” where the polaroid camera stands for the ease with which memories may be captured and shared on the internet?

Mark for an Abstract Logo

Abstract logo markings communicate the essence of the company through abstract shapes and designs. The fact that abstract logos are metaphorical and do not reflect actual objects sets them apart from visual marks.

Since they are not limited to any particular object, they have a great potential to create something unique. Establish your brand’s values clearly, then choose a geometric symbol that reflects your identity and conjures up the appropriate feelings and ideas.

When we look at Airbnb’s abstract emblem, it resembles an upside-down heart and an abstract A in different ways.

Emblem Logo

Emblem Logo An emblem is a design that combines a wordmark and a picture mark inside a shape to create a unified and harmonious whole. Beverages, automobiles, sports, educational institutions, and luxury goods are among the industries that utilize this type of logo rather frequently.

You may be able to include a phrase that represents your brand with emblem logos. This logo should be designed with the utmost attention to detail because it is less adaptable and will be challenging to modify in the future if necessary.

The “Harley-Davidson” insignia has a timeless design. Other examples are Warner Brothers, Starbucks, and Manchester United. These logos radiate authority and heritage.

Emblem Logo

Image credit: litmusbranding.com

Mascot logo

A mascot or character that represents the brand is featured in mascot logos. The mascot should only serve to symbolize the identity of the brand; it could be a real person or a fictional character.

Mascots are a great approach to establish a relationship with the audience. individuals find it easy to relate to other individuals or characters, making this an extremely interactive logo.

Consider the upbeat “KFC” Colonel or the exuberant “Pringles” mascot. They give the brand a human touch, which increases its relatability.

Combination Mark

To accommodate both text and visual features, a combination mark combines a wordmark and a pictorial mark. Few firms have a combination mark, although occasionally they separate it and employ the word mark or the picture mark for different branding and marketing objectives.

Since these logos are so adaptable, many brands use them. A combination logo can be quite helpful, especially for new, emerging firms.

“Adidas” is a fantastic illustration of a combination mark, in which the three stripes are combined with the brand name.

Combination Mark

Image credit: litmusbranding.com

Can you now create your brand’s logo on your own, or is hiring a logo design company necessary? Well, a lot of thought goes into the process because a logo is what defines your business and represents you forever.

To create a logo that is memorable, consistent, adaptable, relevant, and original, contact Litmus Branding. We offer logo design and branding services. We comprehend the customer and the business, perform a thorough competitor study, research typography, comprehend color psychology, and create a logo that captivates clients with its narrative.

In conclusion, logos are an essential component of every brand’s identity, and a brand’s perception can be greatly influenced by the sort of logo that is chosen. Businesses may build logos that not only convey their beliefs to their target audience but also make a lasting impression by familiarizing themselves with the seven different types of logos and collaborating with logo design and branding services. Consequently, keep in mind that your logo serves as your brand’s public face and that it is therefore worthwhile to invest in its creation, regardless of whether you require a wordmark, monogram, or another style.

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